Questions from The New England Real Estate Journal: What is the best advice you have received, and who was it from? Take one hour a day to focus on you – whether that’s working out, reading, self-care, catching up with a friend etc. We all need this, especially right now.

What are your predictions for commercial real estate in 2021? The beginning of the year will be tough but come fall/winter there will be a new normal. The pandemic has changed our industry for good, there is no going back to the way things were. I see sales being accounted for differently and more omni-channel consideration. I think we’ll lose more brands that couldn’t differentiate themselves in the market. I see restaurants continuing to re-invent themselves and design more pandemic-proof models like specialty modern markets like Foxtrot and the new Nan’s Rustic Kitchen + Market in Stow. Also see more emphasis on building up retail in suburbs. 

If there’s one thing we all learned this year in retail real estate, it’s to incorporate more experiential retail into our centers. But when envisioning the holidays, think about experiential beyond the immediate bricks and mortar store, think shopping center-wide. Tom McGee, president and CEO of ICSC told Connect CRE publication their survey forecasts 90% of Americans to shop in-store for holiday gifts. In fact, “holiday spending is expected to increase by 4.9% for a total of $823.3 billion, with the average adult spending $683 on holiday-related items.” Why not capitalize on the traffic at your centers to create additional social media buzz? Below are some ideas to create more Instagrammable moments at your centers around the holiday season.

Traditionally, Instagrammable meant just photo opportunities, but think bigger, this definitely includes video as well…

As a new home owner, I’ve been on the lookout for everything from a dining room table to bedroom furniture, carpets, dishware and (to my husband’s dislike of hanging)curtain rods and blinds. There are so many things needed once graduating from an 850 s/f apartment in the city to a house in the suburbs. But in order to design the home of your dreams, you need to visit all of the home furnishing store favorites like Restoration Hardware, Arhaus, West Elm, Anthropologie, Crate & Barrel, Room & Board, Tempur-Pedic and many others.

However, in my home furnishing research there is one retailer that sticks out far above all of the others for many reasons and that’s Wayfair. The soon to be clicks-to-bricks retailer (opening its first bricks-and-mortar 3,700 s/f store at the Natick Collection this fall) has done so many things right. There are lessons to be learned from Wayfair that can be applied to any business in our industry.

Wayfair has quickly become the largest online retailer for home furnishing in the U.S. with $7 billion in annual revenue, employing over 13,300 people to oversee that things run smoothly. Yes, it’s a massive company but they have so many things figured out that we can all learn from. Let me explain…

Rumphius Marketing’s key take-aways from the ICSC New England Conference 2022 from various commercial real estate sessions. From hot retail to medtail, get updated on what’s in the news now.

Metaverse is an online digital world created to socialize, work, play and interact with one another and is best utilized with a headset. “It’s like the internet but with depth,”

Did we have a tough go throughout the pandemic, sure BUT deals were still happening and it did open up new opportunity for regionals and locals to finally get a shot at some great retail locations.