An introduction to an M.I.T-born PropTech Co.
Challenge:
A retail real estate tech company born out of M.I.T created a product that helps CRE owners better target expanding retailers. New to the market and industry, Retailsphere needed assistance finding and targeting their primary audience with their marketing efforts.
Solution:
With over 17 years of commercial real estate marketing experience, Rumphius Marketing was able to connect Retailsphere with influential groups within the industry, leading to three opportunities to demo their product to their target audience which led to several deals. Rumphius Marketing also streamlined their content strategy by creating relationships with writers, journalists and public relations managers and populating an extensive content pipeline to increase their SEO and inbound leads and also wrote blogs. Additionally, Rumphius Marketing marketed the Retailsphere brand on social media creating posts, infographics and conducting social media engagement to create value and better connect/show support for current and prospective clients.
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