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Social media prospecting education and action plan
Challenge:
The ancillary income team at Inventrust understood the value of social media marketing but wasn’t sure of best social methods for prospecting for retailers for primarily pop-up retailers.
Solution:
Rumphius Marketing conducted a live 1.5 hour webinar with presentation on social media prospecting for 20 of InvenTrust’s VPs. The audience consisted of leasing professionals who have never used social media for business to those that are very active users. The team was given a recording of the presentation to refer to post the event along with a one-page hand-out to help the team take their new learnings and put them into action.
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